My Manifesto, aka The 3 Cs:
CONNECTION. I’m obsessed with connectivity. Always have been. I want to connect customers with the products and services they need/want, and job seekers and colleagues with the opportunities best suited to them. I do my best for everyone I come in contact with, be it on the subway or on a client call. Relationships are paramount.

COLLABORATION. When I die, I want to come back as a member of Tina Fey’s writers’ room. (Or as the genius herself—I’m not picky.) I value, nay, thrive on team effort. Scene: Creative meeting. Hours of banter, reams of easel-pad notes, empty snack bags and water bottles, ending with “Oh, my God, that’s it!! Who’s better than us?! Wait, whose idea did that end up being? Everyone’s? Yeah!” Teamwork and mutual respect yield results. Fact.

CURIOSITY. “Curiosity killed the cat.” LACK of curiosity killed the business. If no one’s interested, no one’s buying (or recommending). Seeing things from many angles—good, bad, and indifferent—helps me anticipate and mitigate potential issues whilst seeing the potential. Not quite an oracle, but a balanced optimist.

My Mojo
• I possess an old soul and a youthful spirit.
• Creating an uptick in a client’s business gives me a natural high.
• Zeitgeist + History = HUZZAH!
• If it’s constantly evolving, we’re doing it right.

My Clients
Working in many different market sectors makes my CV look a bit eclectic. I’m okay with that. From beauty connoisseurs to financial wizards, I’ve worked with all sorts of clients: ad agencies, Fortune 500s, entrepreneurs, job seekers, catalog houses, print media and a speechwriter for the Florida House of Representatives.

My Agencies: mcgarrybowen • Tribal DDB • RAPP • Interbrand • BoomAgers • Advertex • Revolución • IMC2.

My Accounts: Humana • Merck • Panasonic • Casio • J.P. Morgan • Chase • H&R Block • Hubbuzz.com • Macy’s • The Scarsdale Inquirer • Davler Media Group • Avon Products • Bed Bath & Beyond • buybuyBaby • Meredith Corporation • Young Explorers, Potpourri, In the Company of Dogs catalogs.

My Creative Process
Developing strategic creative campaigns that address your unique challenges is Job #1 for me. Only when I clearly understand your challenges, aspirations, and competition can I begin to formulate the right solution for you. That’s why I do deep research before anything else.

Why “Betty”?
This nickname has repeatedly been given to me by a number of unrelated friends from various corners of my life. Coincidence? Nope. Connection! Plus, it’s a family name. (More connection.)